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Author: [[Drew Eric Whitman]] Full Title: Ca$hvertising Category: #books want people to act now, to place an order or request information that’s designed to persuade them to order. Let’s not kid each other, we advertise for one reason: to make money. Period. Mere belief in these ideas won’t put cash in your pockets. Belief alone won’t put food on your table, clothes on your back, or a new car in your driveway. Instead, I want you to experience the results of using the techniques I share with you. Experience how your business and bank account grow. Advertising is only evil when it advertises evil things. —David They care about what products will do for them, how they’ll make their lives better, happier, more fulfilled. The Life-Force 8

1. Survival, enjoyment of life, life extension. 2. Enjoyment of food and beverages. 3. Freedom from fear, pain, and danger. 4. Sexual companionship. 5. Comfortable living conditions. 6. To be superior, winning, keeping up with the Joneses. 7. Care and protection of loved ones. 8. Social approval. According to Haldeman-Julius, the two strongest appeals were sex and self-improvement.

AI Summary

Ca$hvertising by Drew Eric Whitman presents wisdom from the contemplative traditions.

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