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Author: [[Jim Collins]] Full Title: Good to Great Category: #books Chapter 1 Good is the Enemy of Great That’s what makes death so hard—unsatisfied curiosity. —BERYL MARKHAM, West with the Night1 We don’t have great schools, principally because we have good schools. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good—and that is their main problem. directly The good-to-great companies did not focus principally on what to do to become great; they focused equally on what not to do and what to stop doing. Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice. We all have a strength or two in life, and I suppose mine is the ability to take a lump of unorganized information, see patterns, and extract order from the mess—to go from chaos to concept.

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Good to Great by Jim Collins presents wisdom from the contemplative traditions.

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