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Author: [[Alexandra Watkins]] Full Title: Hello, My Name Is Awesome Category: #books PREFACE How many times will someone see, say, or hear the name of your brand in its lifetime? Do the math. The number of impressions is incalculable. No other investment you’ll make in your business will last longer or get used more than your name. Getting it wrong can have painful consequences. As an advertising copywriter at Ogilvy & Mather, I learned how to use words to capture the attention of consumers. Just as an arresting print ad headline will turn heads, generate buzz, and spark sales, brand names can have the same magical effect. This is my bag of tricks. INTRODUCTION I’m going to prevent you from making any of these mistakes. Amazon, Coca-Cola, Disney, Frito-Lay, Google, Xerox, and other big brands hire my firm because they have discovered what I have known for years—names that resonate most with consumers are delightfully unexpected yet easy to understand. We instantly “get” them, like a snappy punch line. No one wants to feel clueless. (Have you figured out what Xobni means yet?) The most powerful names get noticed, get buzz, and get sales because they connect with consumers on an emotional level, making us feel good. SMILE: The 5 Qualities of a Super-Sticky Name Suggestive—evokes something about your brand Memorable—makes an association with the familiar Imagery—aids memory through evocative visuals Legs—lends itself to a theme for extended mileage Emotional—moves people

AI Summary

Hello, My Name Is Awesome by Alexandra Watkins presents wisdom from the contemplative traditions.

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