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Author: [[Karl Blanks, Ben Jesson]] Full Title: Making Websites Win Category: #books You can find details at conversion-rate-experts.com/podcasts. All profits from this book go to feeding chronically hungry children Carpe diem! Avinash Kaushik Digital Marketing Evangelist, Google Author of Web Analytics 2.0 and Web Analytics: An Hour A Day Section 1: Why most web design is done wrong—and how to do it right, like the winners Sales went through the roof the first time we applied A/B testing to a company. Rather than rescaling the axes, we drew on the wall, hoping to penetrate the ceiling tiles. (Those dashed lines represent interim forecasts we kept beating.) In doing so, we began to build a database of what works (and what doesn’t). Since then, we have applied the same methodology to hundreds of companies. Double- and triple-digit improvements have been the norm, and many of the companies have won awards for fast growth. You see, the majority of web design and copywriting is still in the pre-scientific age. The average webpage was designed less scientifically than the average toilet brush. Most web designers rely on inspiration, not experimentation. They are oblivious to what works and what doesn’t. They violate proven principles.

AI Summary

Making Websites Win by Karl Blanks, Ben Jesson presents wisdom from the contemplative traditions.

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