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Cover — The Laws of Human Nature

The Laws of Human Nature

If you come across any special trait of meanness or stupidity . . . you must be careful not to let it annoy or distress you, but to look upon it merely…

Robert Greene · book · Seed

If you come across any special trait of meanness or stupidity … you must be careful not to let it annoy or distress you, but to look upon it merely as an addition to your knowledge—a new fact to be considered in studying the character of humanity. Your attitude towards it will be that of the mineralogist who stumbles upon a very characteristic specimen of a mineral. —Arthur Schopenhauer

The truth is that we humans live on the surface, reacting emotionally to what people say and do. We form opinions of others and ourselves that are rather simplified. We settle for the easiest and most convenient story to tell ourselves.

We see the results—our thoughts, moods, and actions—but have little conscious access to what actually moves our emotions and compels us to behave in certain ways.

immediately on their faces, communicating their moods quickly and effectively. They became extremely permeable to the emotions of others as a way to bind the group more tightly together—to feel joy or grief as one—or to remain united in the face of danger.

To this day, we humans remain highly susceptible to the moods and emotions of those around us, compelling all kinds of behavior on our part—unconsciously imitating others, wanting what they have, getting swept up in viral feelings of anger or outrage. We imagine we’re acting of our own free will, unaware of how deeply our susceptibility to the emotions of others in the group is affecting what we do and how we respond.

First, the Laws will work to transform you into a calmer and more strategic observer of people, helping to free you from all the emotional drama that needlessly drains you.

You will feel much calmer in the process. And as this takes root in you, you will be less prone to moralize and judge people; instead you will accept them and their flaws as part of human nature. People will like you all the more as they sense this tolerant attitude in you. Second, the Laws will make you a master interpreter of the cues that people continually emit, giving you a much greater ability to judge their character.

The ability to gauge people’s true worth, their degree of loyalty and conscientiousness, is one of the most important skills you can possess, helping you avoid the bad hires, partnerships, and relationships that can make your life miserable.

Third, the Laws will empower you to take on and outthink the toxic types who inevitably cross your path and who tend to cause long-term emotional damage.

Fourth, the Laws will teach you the true levers for motivating and influencing people, making your path in life that much easier.

The Laws will teach you that people are naturally stubborn and resistant to influence. You must begin any attempt by lowering their resistance and never inadvertently feeding their defensive tendencies. You will train yourself to discern their insecurities and never inadvertently stir them up. You will think in terms of their self-interest and the self-opinion they need validated.

Understanding the permeability of emotions, you will learn that the most effective means of influence is to alter your moods and attitude. People are responding to your energy and demeanor even more than to your words. You will get rid of any defensiveness on your part. Instead, feeling relaxed and genuinely interested in the other person will have a positive and hypnotic effect. You will learn that as a leader your best means of moving people in your direction lies in setting the right tone through your attitude, empathy, and work ethic.

Fifth, the Laws will make you realize how deeply the forces of human nature operate within you, giving you the power to alter your own negative patterns.

Sixth, the Laws will transform you into a more empathetic individual, creating deeper and more satisfying bonds with the people around you.

You will learn to slowly cut off your incessant interior monologue and listen more closely. You will train yourself to assume the other’s viewpoint as best you can. You will use your imagination and experiences to help you feel how they might feel. If they are describing something painful, you have your own painful moments to draw upon as analogues.

We are all self-absorbed, locked in our own worlds. It is a therapeutic and liberating experience to be drawn outside ourselves and into the world of another.

Finally, the Laws will alter how you see your own potential, making you aware of a higher, ideal self within you that you will want to bring out.

At one point Athens attacked the island of Melos, a Spartan ally, and when the Melians surrendered, the Athenians voted to kill all of their men and sell the women and children into slavery. Nothing remotely like this had ever happened under Pericles.

Sometimes he had to physically get away from the heated Assembly and retire to his house, where he remained alone for days on end, calming himself down. Slowly, the voice of Athena would come to him.

Understand: Like everyone, you think you are rational, but you are not. Rationality is not a power you are born with but one you acquire through training and practice.

You are not connected to this higher power in the present because your mind is weighed down with emotions. Like Pericles in the Assembly, you are infected by all of the drama that others churn up; you are continually reacting to what people give you, experiencing waves of excitement, insecurity, and anxiety that make it hard to focus.

Whenever anything goes wrong in our life, we naturally seek an explanation. To not find some cause for why our plans went awry, or why we faced sudden resistance to our ideas, would be deeply disturbing to us and intensify our pain. But in looking for a cause, our minds tend to revolve around the same types of explanations: someone or some group sabotaged me, perhaps out of dislike; large antagonistic forces out there, such as the government or social conventions, hindered me; I received bad advice, or information was kept from me. Finally—if worse comes to worst—it was all bad luck and unfortunate circumstances.

And because we do not confront the real source of the problem, bubbles and crashes keep repeating, and will keep repeating as long as there are suckers and people who do not read history.

With their constant presence, we have less and less mental space to step back and think. We are as besieged with emotions and needless drama as the Athenians in the Assembly, because human nature has not changed.

We constantly feel emotions, and they continually infect our thinking, making us veer toward thoughts that please us and soothe our egos. It is impossible to not have our inclinations and feelings somehow involved in what we think. Rational people are aware of this and through introspection and effort are able, to some extent, to subtract emotions from their thinking and counteract their effect. Irrational people have no such awareness. They rush into action without carefully considering the ramifications and consequences.

First, we must become aware of what we shall call low-grade irrationality. This is a function of the continual moods and feelings that we experience in life, below the level of consciousness. When we plan or make decisions, we are not aware of how deeply these moods and feelings skew the thinking process. They create in our thinking pronounced biases that are so deeply ingrained in us that we see evidence of them in all cultures and all periods of history.

Second, we must understand the nature of what we shall call high-grade irrationality. This occurs when our emotions become inflamed, generally because of certain pressures. As we think about our anger, excitement, resentment, or suspicion, it intensifies into a reactive state—everything we see or hear is interpreted through the lens of this emotion.

Third, we need to enact certain strategies and exercises that will strengthen the thinking part of the brain and give it more power in the eternal struggle with our emotions.

This pleasure principle in thinking is the source of all of our mental biases. If you believe that you are somehow immune to any of the following biases, it is simply an example of the pleasure principle in action. Instead, it is best to search and see how they continually operate inside you, as well as learn how to identify such irrationality in others.

On the internet, it is easy to find studies that support both sides of an argument. In general, you should never accept the validity of people’s ideas because they have supplied “evidence.”

Instead, examine the evidence yourself in the cold light of day, with as much skepticism as you can muster. Your first impulse should always be to find the evidence that disconfirms your most cherished beliefs and those of others. That is true science.

First, people have trained themselves in social situations to present the front that is appropriate and that will be judged positively. They seem to be in favor of the noblest causes, always presenting themselves as hardworking and conscientious. We take these masks for reality. Second, we are prone to fall for the halo effect—when we see certain negative or positive qualities in a person (social awkwardness, intelligence),

It is best to be aware of these factors so that you can stop the mind from tunneling and prevent the releasing action that you will always come to regret. You should also be aware of high-grade irrationality in others, to either get out of their way or help bring them back to reality.

In some ways, we are programmed to repeat the early experience in the present. Our only defense is awareness as it is happening. We can recognize a trigger point by the experience of emotions that are unusually primal, more uncontrollable than normal. They trigger tears, deep depression, or excessive hope. People under the spell of these emotions will often have a very different tone of voice and body language, as if they were physically reliving a moment from early life.

Also, when gains come quickly we tend to lose sight of the basic wisdom that true success, to really last, must come through hard work.

The solution here is simple: whenever you experience unusual gains or losses, that is precisely the time to step back and counterbalance them with some necessary pessimism or optimism. Be extra wary of sudden success and attention—they are not built on anything that lasts and they have an addictive pull. And the fall is always painful.

These types have a degree of charisma—they have the ability to express eloquently emotions they are feeling, which inevitably stirs parallel emotions in others.

This can happen equally in a work environment, particularly if the leader plays on people’s emotions to spur competitive, aggressive desires, or creates an us-versus-them dynamic. The group effect does not necessarily require the presence of others. It can occur virally, as some opinion spreads over social media

Be aware of demagogues who exploit the group effect and stimulate outbreaks of irrationality. They inevitably resort to certain devices. In a group setting, they begin by warming up the crowd, talking about ideas and values that everyone shares, creating a pleasant feeling of agreement. They rely on vague but loaded words full of emotive quality such as justice or truth or patriotism. They talk of abstract, noble goals rather than the solving of specific problems with concrete action.

Throughout history we witness continual cycles of rising and falling levels of the irrational. The great golden age of Pericles, with its philosophers and its first stirrings of the scientific spirit, was followed by an age of superstition, cults, and intolerance. This same phenomenon happened after the Italian Renaissance. That this cycle is bound to recur again and again is part of human nature.

People have a desperate need to believe in something and they will find it anywhere. Polls have revealed that increasing numbers of people believe in ghosts, spirits, and angels, in the twenty-first century.

Step Three: Strategies Toward Bringing Out the Rational Self

For this purpose, you must reflect on how you operate under stress. What particular weaknesses come out in such moments—the desire to please, to bully or control, deep levels of mistrust? Look at your decisions, especially those that have been ineffective—can you see a pattern, an underlying insecurity that impels them? Examine your strengths, what makes you different from other people. This will help you decide upon goals that mesh with your long-term interests and that are aligned with your skills. By knowing and valuing what marks you as different, you will also be able to resist the pull of the group bias and effect. Examine your emotions to their roots. You are angry. Let the feeling settle from within, and think about it. Was it triggered by something seemingly trivial or petty? That is a sure sign that something or someone else is behind it.

Increase your reaction time. This power comes through practice and repetition. When some event or interaction requires a response, you must train yourself to step back. This could mean physically removing yourself to a place where you can be alone and not feel any pressure to respond. Or it could mean writing that angry email but not sending it.

are continually frustrated and upset. Instead, see other people as phenomena, as neutral as comets or plants. They simply exist. They come in all varieties, making life rich and interesting. Work with what they give you, instead of resisting and trying to change them. Make understanding people a fun game, the solving of puzzles. It is all part of the human comedy. Yes, people are irrational, but so are you. Make your acceptance of human nature as radical as possible. This will calm you down and help you observe people more dispassionately, understanding them on a deeper level. You will stop projecting your own emotions on to them. All of this will give you more balance and calmness, more mental space for thinking.

In his stories and plays, he found it immensely therapeutic to get inside his characters and make sense of even the worst types. In this way, he could forgive anybody, even his father. His approach in these cases was to imagine that each person, no matter how twisted, has a reason for what they’ve become, a logic that makes sense to them. In their own way, they are striving for fulfillment, but irrationally. By stepping back and imagining their story from the inside, Chekhov demythologized the brutes and aggressors; he cut them down to human size. They no longer elicited hatred but rather pity. You must think more like a writer in approaching the people you deal with, even the worst sorts.

Find the optimal balance of thinking and emotion. We cannot divorce emotions from thinking. The two are completely intertwined. But there is inevitably a dominant factor, some people more clearly governed by emotions than others.

The ancient Greeks had an appropriate metaphor for this: the rider and the horse. The horse is our emotional nature continually impelling us to move. This horse has tremendous energy and power, but without a rider it cannot be guided; it is wild, subject to predators, and continually heading into trouble. The rider is our thinking self. Through training and practice, it holds the reins and guides the horse, transforming this powerful animal energy into something productive. The one without the other is useless. Without the rider, no directed movement or purpose. Without the horse, no energy, no power.

This means we consider our actions beforehand; we bring as much thinking as possible to a situation before we make a decision. But once we decide what to do, we loosen the reins and enter action with boldness and a spirit of adventure. Instead of being slaves to this energy, we channel it. That is the essence of rationality. As an example of this ideal in action, try to maintain a perfect balance between skepticism (rider) and curiosity (horse).

You want to retain the elasticity of spirit you had as a child, interested in everything, while retaining the hard-nosed need to verify and scrutinize for yourself all ideas and beliefs. The two can coexist. It is a balance that all geniuses possess. Love the rational. It is important to not see the path to rationality as something painful and ascetic.

“Trust your feelings!”—But feelings are nothing final or original; behind feelings there stand judgments and evaluations which we inherit in the form of … inclinations, aversions… . The inspiration born of a feeling is the grandchild of a judgment—and often of a false judgment!—and in any event not a child of your own! To trust one’s feelings—means to give more obedience to one’s grandfather and grandmother and their grandparents than to the gods which are in us: our reason and our experience. —Friedrich Nietzsche

Facing this dilemma from early childhood on, most of us come up with a solution that works quite well: we create a self, an image of ourselves that comforts us and makes us feel validated from within.

This self-image operates as a thermostat, helping us to regulate our doubts and insecurities. We are no longer completely dependent on others for attention and recognition. We have self-esteem.

The result is that they have no self to retreat to, no foundation for self-esteem, and are completely dependent on the attention they can get from others to make them feel alive and worthy.

But underneath the surface, they are becoming dangerously addicted to the hits of attention they stimulate to make them feel whole and worthy. If they are introverts, they will retreat to a fantasy life, imagining a self that is quite superior to others. Since they will not get validation of this self-image from others because it is so unrealistic, they will also have moments of great doubt and even self-loathing.

Being socially awkward yet radiating superiority, they tend to alienate people, increasing their dangerous isolation. In both cases, drugs or alcohol or any other form of addiction can become a necessary crutch to soothe them in the inevitable moments of doubt and depression.

When it comes to other people in their lives, deep narcissists have an unusual relationship that is hard for us to understand. They tend to see others as extensions of themselves, what is known as self-objects. People exist as instruments for attention and validation. Their desire is to control them like they control their own arm or leg. In a relationship, they will slowly make the partner cut off contact with friends—there must be no competition for attention.

Second, we must be honest about our own nature and not deny it. We are all narcissists. In a conversation we are all champing at the bit to talk, to tell our story, to give our opinion. We like people who share our ideas—they reflect back to us our good taste. If we happen to be assertive, we see assertiveness as a positive quality because it is ours, whereas others, more timid, will rate it as obnoxious and value introspective qualities. We are all prone to flattery because of our self-love. Moralizers who try to separate themselves and denounce the narcissists in the world today are often the biggest narcissists of them all—they love the sound of their voice as they point fingers and preach. We are all on the spectrum of self-absorption.

They tend to hover closer to the top of the scale. They recover more quickly from any wounds or insults. They do not need as much validation from others. They realize at some point in life that they have limits and flaws. They can laugh at these flaws and not take slights so personally.

First, they are able to direct their focus and their love into their work, becoming great artists, creators, and inventors. Because their outward focus on the work is more intense, they tend to be successful in their ventures, which gives them the necessary attention and validation. They can have moments of doubt and insecurity, and artists can be notoriously brittle, but work stands as a continual release from too much self-absorption.

Even in a crowd, you remain essentially alone. People come to serve a function—not to bond with but to placate your insecurities.

Our brains were built for continual social interaction; the complexity of this interaction is one of the main factors that drastically increased our intelligence as a species. At a certain point, involving ourselves less with others has a net negative effect on the brain itself and atrophies our social muscle.

You develop your empathic muscle; your work improves; without trying, you gain the attention that all humans thrive on. Empathy creates its own upward, positive momentum.

The greatest danger you face is your general assumption that you really understand people and that you can quickly judge and categorize them. Instead, you must begin with the assumption that you are ignorant and that you have natural biases that will make you judge people incorrectly. The people around you present a mask that suits their purposes. You mistake the mask for reality.

Cut off your incessant interior monologue as best you can. Give full attention to the other. What matters here is the quality of your listening, so that in the course of the conversation you can mirror back to the other person things they said, or things that were left unsaid but that you sensed. This will have a tremendous seductive effect.

You must work against this. With an empathic attitude, you consider first the circumstances that might have made a person do what they did, giving them the same benefit of the doubt as you give yourself.

This tone manifests itself physically in their voice, their gestures, and their posture. In each encounter, you must try to detect this before even paying attention to what they are saying. This will register to you viscerally, in your own physical response to them. A defensive tone on their part will tend to create a like feeling in you.

A key element you are trying to figure out is people’s intentions. There is almost always an emotion behind any intention, and beyond their words, you are attuning yourself to what they want, their goals, which will also register physically in you if you pay attention.

When we see someone smiling and in a good mood, it tends to have a contagious effect on us.

Before Alex Haley began writing Roots, he spent some time in the dark interior of a ship, trying to re-create the claustrophobic horror slaves must have experienced. A visceral connection to their feelings allowed him to write himself into their world.

Similarly, nodding your head as they talk and smiling will deepen the connection. Even better, you can enter the spirit of the other person. You absorb their mood deeply and reflect it back to them. You create a feeling of rapport. People secretly crave this emotional rapport in their daily lives, because they get it so rarely. It has a hypnotic effect and appeals to people’s narcissism as you become their mirror.

Also, doing this too strongly and obviously can create a creepy effect. The nodding, smiling, and mirroring at selected moments should be subtle, almost impossible to detect.

Your goal, then, is to gather as much as you can about the early years of the people you are studying and their relationship to their parents and siblings. Keep in mind that their current relationship to family will also speak volumes about the past. Try to get a read on their reactions to authority figures. This will help you see to what extent they have a rebellious or submissive streak. Their taste in partners will also say a lot.

In order to make sure that you are really making progress and improving your ability to understand people on a deeper level, you need feedback. This can come in one of two forms: direct and indirect. In the direct form, you ask people about their thoughts and feelings to get a sense of whether you have guessed correctly. This must be discreet and based on a level of trust, but it can be a very accurate gauge of your skill. Then there is the indirect form—you sense a greater rapport and how certain techniques have worked for you.

Here, during all-night drinking bouts (his own drinks were heavily diluted), he would keep a watchful eye on all of his top lieutenants. He forced them to drink more and more so they would lose their self-control. He secretly delighted in their struggles to not say or do anything that would incriminate them. The worst was toward the end of the evening, when he would pull out the gramophone, play some music, and order the men to dance. He would make Nikita Khrushchev, the future premier, do the gopak, a highly strenuous dance that included much squatting and kicking.

Was Jeanne merely indulging in her own fantasies? She was so pious that it was hard to believe she was making it all up, and the dreams seemed very real and unusually graphic. Soon after she began telling them to others, several sisters reported having similar dreams.

Besides bearing eight children in twelve years, five of whom survived, she carefully copied out his books for him, including War and Peace and Anna Karenina, and managed much of the business side of publishing his books. Everything seemed to be going along well enough—he was a rich man, from both the family estates he had inherited and the sales of his books.

What generally makes a relationship narcissistic is the lack of empathy that makes the partners retreat deeper and deeper into their own defensive positions.

best way to see this is to try it out. Stop your incessant interior monologue and pay deeper attention to people. Attune yourself to the shifting moods of individuals and the group. Get a read on each person’s particular psychology and what motivates them. Try to take their perspective, enter their world and value system. You will suddenly become aware of an entire world of nonverbal behavior you never knew existed, as if your eyes could now suddenly see ultraviolet light. Once you sense this power, you will feel its importance and awaken to new social possibilities.

I do not ask the wounded person how he feels… . I myself become the wounded person. —Walt Whitman

See Through People’s Masks The Law of Role-playing

A very deliberate brushing back of strands of hair would indicate impatience—“I’ve heard enough; now please shut up.” But a quicker, more unconscious stroke could indicate rapt attention.

would watch people walking in every part of the city. He paid attention to the heaviness of the step—there was the emphatic walk of those who were persistent and full of resolve; the light step of those who seemed more indecisive; the loping, fluid walk of those who seemed rather lazy; the meandering walk of the person lost in thought.

He could determine people’s states of mind by their breathing patterns, and by mirroring these patterns himself he could lead the patient into a hypnotic trance and create a feeling of deep rapport. He could read subliminal and subvocal speech as people would mouth a word or name in a barely visible manner. This was how fortune-tellers, psychics, and some magicians would make a living. He could tell when his secretary was menstruating by the heaviness of her typing. He could guess the career backgrounds of people by the quality of their hands, the heaviness of their step, the way they tilted their heads, and their vocal inflections. To patients and friends it seemed as if Erickson possessed psychic powers, but they were simply unaware of how long and hard he had studied this, gaining mastery of the second language.

Erickson progressed in this self-transformation, he noticed that most people go in the opposite direction—becoming more self-absorbed and unobservant with each passing year. He liked to accumulate anecdotes

Understand: We are the preeminent social animal on the planet, depending on our ability to communicate with others for our survival and success. It is estimated that over 65 percent of all human communication is nonverbal but that people pick up and internalize only about 5 percent of this information.

We take these skills for granted, but to see them in action, try to look at yourself as you interact with different members of your family and with your boss and colleagues at work. You will see yourself subtly changing what you say, your tone of voice, your mannerisms, your whole body language, to suit each individual and situation. For people you are trying to impress, you wear a much different face than with those with whom you are familiar and can let down your guard. You do this almost without thinking.

Although we are all expert actors, at the same time we secretly experience this need to act and play a part as a burden.

We have a continual desire to communicate our feelings and yet at the same time the need to conceal them for proper social functioning. With these counterforces battling inside us, we cannot completely control what we communicate. Our real feelings continually leak out in the form of gestures, tones of voice, facial expressions, and posture.

By paying extra-close attention to the nonverbal cues they emit, you can pick up their moods and mirror these moods back to them, getting them to unconsciously relax in your presence. As the conversation progresses, you can pick up signs that they are responding to your gestures and mirroring, which gives you license to go further and deepen the spell.

essential to smooth social functioning. In fact, your goal is to play your part on the stage of life with consummate skill, attracting attention, dominating the limelight, and making yourself into a sympathetic hero or heroine. Second, you must not be naive and mistake people’s appearances for reality. You are not blinded by people’s acting skills. You transform yourself into a master decoder of their true feelings, working on your observation skills and practicing them as much as you can in daily life.

You do not want to overload yourself in the beginning with too much information. You need to take baby steps, to see small but daily progress. In a casual conversation with someone, give yourself the goal of observing one or two facial expressions that seem to go against what the person is saying or indicate some additional information. Be attentive to microexpressions, quick flashes on the face of tension, or forced smiles (see the next section for more on this). Once you succeed in this simple exercise with one person, try it with someone else, always focusing on the face. Once you find it easier to notice cues from the face, attempt to make a similar observation about an individual’s voice, noting any changes in pitch or the pace of talking. The voice says a lot about people’s level of confidence and their contentment. Later on graduate to elements of body language—such as posture, hand gestures, positioning of legs. Keep these exercises simple, having simple goals. Write down any observations, particularly any patterns you notice.

You must be engaged in the conversation while talking less and trying to get them to talk more. Try to mirror them, making comments that play off something they have said and reveal you are listening to them. This will have the effect of making them relax and want to talk more, which will make them leak out more nonverbal cues. But your observing of people must never be obvious. Feeling scrutinized, people will freeze up and try to control their expressions. Too much direct eye contact will betray you. You must appear natural and attentive, using only quick peripheral glances to notice any changes in the face, voice, or body.

Aware of a person’s usual demeanor, you can pay greater attention to any deviations—for instance, sudden animation in someone who is generally reserved, or a relaxed look from the habitually nervous. Once you know a person’s baseline, it will be much easier to see signs of dissimulation or distress in them.

To take your practice further, try a different exercise. Sit in a café or some public space, and without the burden of having to be involved in a conversation, observe the people around you. Listen in on their conversations for vocal cues. Take note of walking styles and overall body language. If possible, take notes. As you get better at this, you can try to guess people’s profession by the cues you pick up, or something about their personality from their body language. It should be a pleasurable game. As you progress, you will be able to split your attention more easily—listening attentively to what people have to say, but also taking careful note of nonverbal cues. You will also become aware of signals you had not noticed before, continually expanding your vocabulary. Remember that everything people do is a sign of some sort; there is no such thing as a gesture that does not communicate. You will pay attention to people’s silences, the clothes they wear, the arrangement of objects on their desk, their breathing patterns, the tension in certain muscles (particularly in the neck), the subtext in their conversations—what is not said or what is implied. All of these discoveries should excite and impel you to go further.

depends on the individual and the context. If you are not careful, you will glean signs but quickly interpret them to fit your own emotional biases about people, which will make your observations not only useless but also dangerous. If you are observing someone you naturally dislike, or who reminds you of someone unpleasant in your past, you will tend to see almost any cue as unfriendly or hostile. You will do the opposite for people you like. In these exercises you must strive to subtract your personal preferences and prejudices about people.

Finally, in developing these observational skills you will notice a physical change in yourself and in your relation to people. You will become increasingly sensitive to people’s shifting moods and even anticipate them as you feel inside something of what they’re feeling. Taken far enough, such powers can make you seem almost psychic, as they did with Milton Erickson.

They will use words to hide their feelings and distract you from the reality, playing on people’s verbal fixation. They will also use certain facial expressions that are easy to put on and that people assume mean friendliness. Your task is to look past the distractions and become aware of those signs that leak out automatically, revealing something of the true emotion beneath the mask. The three categories of the most important cues to observe and identify are dislike/like, dominance/submission, and deception.

Dislike/like cues: Imagine the following scenario: Someone in a group dislikes you, whether out of envy or mistrust, but in the group environment they cannot express this overtly or they will look bad—not a team player. And so they smile at you, engage you in conversation, and even seem to support your ideas. At times you might feel something is not quite right, but the signs are subtle and you forget them as you pay attention to the front they present.

Most often, we feel something is not quite right with the other person but ignore the feeling. We must learn to trust such intuitive responses and to look for those signs that should trigger a closer examination of the evidence.

These expressions will be a momentary glare, tensing of the facial muscles, pursing of the lips, the beginnings of a frown or sneer or look of contempt, with the eyes looking down.

Or you are expressing a strong opinion and their eyes begin to roll, which they try to quickly cover up with a smile.

People will often give themselves away with the mixed signal—a positive comment to distract you but some clearly negative body language.

Louis had his ways, however, of testing them. He would suddenly appear in their presence, without warning, and look for the immediate expressions on their faces. He would request a nobleman to move himself and his family to the palace of Versailles, knowing that this was costly and unpleasant. He carefully observed any signs of annoyance in the face or voice.

You can lay a trap for people, intentionally stirring their hostility and goading them into some aggressive action that will embarrass them in the long run. Or you can work doubly hard to neutralize their dislike of you and even win them over through a charm offensive.

People often prefer to display a cool social front. So there is great value in being able to detect the signs that people are falling under your spell.

and others, people who feel positive emotions for you will display noticeable signs of relaxation in the facial muscles, particularly in the lines of the forehead and the area around the mouth; their lips will appear more fully exposed and the whole area around their eyes will widen. These are all involuntary expressions of comfort and openness. If the feelings are more intense, such as falling in love, blood rushes to the face, animating all of the features. As part of this excited state the pupils will dilate, an automatic response in which the eyes let in more light. It is a sure sign that a person is comfortable and likes what they are seeing. Along with the dilation the eyebrows will rise, making the eyes look even bigger. We do not usually pay attention to eye pupils because looking intently into another’s eyes has an overtly sexual connotation. We must train ourselves to glance quickly at the pupils when we notice any widening of the eyes.

you must know how to recognize it. The genuine smile will affect the muscles around the eyes and widen them, often revealing crow’s-feet on the sides of the eyes. It will also tend to pull the cheeks upward. There is no genuine smile without a definite change in the eyes and cheeks.

You begin to slowly stand or lean closer, revealing subtle signs of openness. You nod and smile as others talk. You mirror their behavior and their breathing patterns. As you do so, you watch for signs of emotional infection, going further only when you detect the slow crumbling of resistance.

Dominance/submission cues: As the most complex social animal on the planet, we humans form elaborate hierarchies based on position, money, and power.

quite off-putting. Confidence usually comes with a greater feeling of relaxation that is clearly reflected in the face, and with a greater freedom of movement. Those who are powerful will feel allowed to look around more at others, choosing to make eye contact with whomever they please.

They often smile less, frequent smiling being a sign of overall insecurity. They feel more entitled to touch people, such as with friendly pats on the back or on the arm. In a meeting, they will tend to take up more space and create more distance around themselves. They stand taller, and their gestures are relaxed and comfortable.

frenetic energy. Alpha males like to signal their superior position in the rank in several ways: They speak faster than others and feel entitled to interrupt and control the flow of the conversation. Their handshake is extra vigorous, almost crushing. When they walk in the office, you will see them assume a taller stance and a purposeful stride, generally making inferiors walk behind them.

insecurity. Nicolas Sarkozy, president of France (2007–2012), was someone who liked to assert his presence through body language. He would pat people on the back, be the one to direct them where to stand, fix them with his stare, interrupt what they were saying, and generally try to dominate the room.

With leaders who are riddled with insecurities that poke through nonverbally, you can play to their insecurities and gain power through this, but often it is best to avoid attaching yourself too closely to such types, as they tend to do poorly over time and can drag you down with them.

Instead of loud denials, they will offer a highly plausible explanation of the chain of events, even going through the “evidence” that confirms this. Their picture of reality is nearly seamless. If they are trying to gain your money or support, they will pose as the highly competent professional, to the point of being somewhat boring, even hitting you with a lot of numbers and statistics.

In general, the best thing to do when you suspect people of trying to distract you from the truth is not to actively confront them in the beginning, but in fact to encourage them to continue by showing interest in what they are saying or doing. You want them to talk more, to reveal more signs of tension and contrivance.

Save your alertness for those situations in which the stakes are higher and people might be angling to get something valuable out of you.

Life in the public sphere means wearing a mask, and sometimes some people wear the mask of “authenticity.” Even the hipster or the rebel is playing a role, with prescribed poses and tattoos. They do not have the freedom to suddenly wear a business suit, because others in their circle would begin to question their sincerity, which depends on displaying the right appearance.

Consciously or unconsciously most of us adhere to what is expected of our role because we realize our social success depends on this. Some may refuse to play this game, but in the end they are marginalized and forced to play the outsider role, with limited options and decreasing freedom as they get older.

in the right emotional mood by imagining how and why you should feel the emotion suitable to the occasion or performance you are about to give. Surrender to the feeling for the moment so that the face and body are naturally animated. Sometimes by actually making yourself smile or frown, you will experience some of the emotions that go with these expressions.

Know your audience and shape your nonverbal cues to their style and taste.

Create the proper first impression. It has been demonstrated how much people tend to judge based on first impressions and the difficulties they have in reassessing these judgments. Knowing this, you must give extra attention to your first appearance before an individual or group.

A relaxed smile, however, and looking people in the eye in these first encounters can do wonders for lowering their natural resistance.

they will quickly grow bored with you. You must know how to selectively absent yourself, to regulate how often and when you appear before others, making them want to see more of you, not less. Cloak yourself in some mystery, displaying some subtly contradictory qualities. People don’t need to know everything about you. Learn to withhold information. In general, make your appearances and your behavior less predictable.

Projecting sincerity and honesty always plays well. A few public confessions of your weaknesses and vulnerabilities will do the trick. For some reason people see signs of humility as authentic, even though people might very well be simulating them.

dirty work must be done, get others to do it. Your hands are clean. Never overtly play the Machiavellian leader—that only works well on television.

The master of this game has to be Emperor Augustus (63 BC–AD 14) of ancient Rome. Augustus understood the value of having a good enemy, a villain with whom he could contrast himself.

we displayed exactly who we are and spoke our minds truthfully, we would offend almost everyone and reveal qualities that are best concealed. Having a persona, playing a role well, actually protects us from people looking too closely at us, with all of the insecurities that would churn up. In fact, the better you play your role, the more power you will accrue, and with power you will have the freedom to express more of your peculiarities. If you take this far enough, the persona you present will match many of your unique characteristics, but always heightened for effect.

Determine the Strength of People’s Character

For instance, we see friends continually fall for exactly the wrong person or unconsciously push away the right person. We cringe at some foolish behavior of theirs, such as an ill-considered investment or career choice, only to see them repeat the foolishness a few years later, once they have forgotten the lesson.

Character, then, is something that is so deeply ingrained or stamped within us that it compels us to act in certain ways, beyond our awareness and control. We can conceive of this character as having three essential components, each layered on top of the other, giving this character depth.

The earliest and deepest layer comes from genetics, from the particular way our brains are wired, which predisposes us toward certain moods and preferences.

Above this a third layer will form from our habits and experiences as we get older. Based on the first two layers, we will tend to rely on certain strategies for dealing with stress, looking for pleasure, or handling people. These strategies now become habits that are set in our youth.

As a student of human nature your task is twofold: First you must come to understand your own character, examining as best you can the elements in your past that have gone into forming it, and the patterns, mostly negative, that you can see recurring in your life. It is impossible to get rid of this stamp that constitutes your character. It is too deep. But through awareness, you can learn to mitigate or stop certain negative patterns. You can work to transform the negative and weak aspects of your character into actual strengths. You can try to create new habits and patterns that go with them through practice, actively shaping your character and the destiny that goes with it.

Second, you must develop your skill in reading the character of the people you deal with. To do so, you must consider character as a primary value when it comes to choosing a person to work for or with or an intimate partner. This means giving it more value than their charm, intelligence, or reputation. The ability to observe people’s character—as seen in their actions and patterns—is an absolutely critical social skill. It can help you avoid precisely those kinds of decisions that can spell years of misery—choosing an incompetent leader, a shady partner, a scheming assistant, or the kind of incompatible spouse who can poison your life. But it is a skill you must consciously develop, because we humans are generally inept when it comes to such assessments.

The most significant indicator of people’s character comes through their actions over time. Despite what people say about the lessons they have learned (see Howard Hughes), and how they have changed over the years, you will inevitably notice the same actions and decisions repeating in the course of their life.

In these decisions they reveal their character. You must take notice of any salient forms of behavior—disappearing when there is too much stress, not completing an important piece of work, turning suddenly belligerent when challenged, or, conversely, suddenly rising to the occasion when given responsibility. With this fixed in your mind, you do some research into their past. You look at other actions you have observed that fit into this pattern, now in retrospect. You pay close attention to what they do in the present. You see their actions not as isolated incidents but as parts of a compulsive pattern. If you ignore the pattern it is your own fault. You must always keep in mind the primary corollary of this law: people never do something just once. They might try to excuse themselves, to say they lost their heads in the moment, but you can be sure they will repeat whatever foolishness they did on another occasion, compelled by their character and habits. In fact, they will often repeat actions when it is completely against their self-interest, revealing the compulsive nature of their weaknesses.

People’s choice of spouse or partner says a lot about them. Some look for a partner they can dominate and control, perhaps someone younger, less intelligent or successful. Some choose a partner they can rescue from a bad situation, playing the savior role, another form of control. Yet others look for someone to fill the mommy or daddy role. They want more pampering. These choices are rarely intellectual; they reflect people’s earliest years and attachment schemas.

For instance, a person has a tremendous fear of being abandoned by the one they love, reflecting anxieties from infancy, and so they select a person who is noticeably inferior in looks or intelligence, knowing that person will cling to them no matter what.

anything, even when they are driving. They must be ahead, out in front. This can be channeled functionally into their work, but in off hours it reveals deep layers of insecurities. Look at how people lose in games. Can they do so graciously? Their body language will say a lot on that front. Do they try whatever they can to circumvent the rules or bend them? Are they looking to escape and relax from work or to assert themselves even in such moments?

the extrovert, the introvert has no fun, is stubborn, even antisocial. To the introvert, the extrovert is shallow, flighty, and overly concerned with what people think. Being one or the other is generally something genetic and will make two people see the same thing in a totally different light.

The strength emanates from a feeling of personal security and self-worth. This allows such people to take criticism and learn from their experiences. This means they do not give up so easily, since they want to learn how to get better.

they can retain their presence of mind. They can handle chaos and the unpredictable without succumbing to anxiety. They keep their word. They have patience, can organize a lot of material, and complete what they start. Not continually insecure about their status, they can also subsume their personal interests to the good of the group, knowing that what works best for the team will in the end make their life easier and better.

quit, harming the general environment. There are hidden costs to working with them or hiring them. Someone less charming and intelligent but of strong character will prove more reliable and productive over the long run. People of real strength are as rare as gold, and if you find them, you should respond as if you had a discovered a treasure.

The first direction is ignorance and denial. You don’t take notice of the patterns in your life; you don’t accept the idea that your earliest years left a deep and lasting imprint that compels you to behave in certain ways. You imagine that your character is completely plastic, and that you can re-create yourself at will.

The concept of a set character can seem like a prison, and many people secretly want to be taken outside themselves, through drugs, alcohol, or video games. The result of such denial is simple: the compulsive behavior and the patterns become even more set into place. You cannot move against the grain of your character or wish it away. It is too powerful.

Instead, you will choose career paths that suit you and mesh with your character. In general, you accept and embrace your character. Your desire is not to become someone else but to be more thoroughly yourself, realizing your true potential. You see your character as the clay that you will work with, slowly transforming your very weaknesses into strengths. You do not run away from your flaws but rather see them as a true source of power.

If you are a hyperperfectionist who likes to control everything, you must redirect this energy into some productive work instead of using it on people. Your attention to detail and high standards are a positive, if you channel them correctly.

Become an Elusive Object of Desire The Law of Covetousness

Absence and presence have very primal effects upon us. Too much presence suffocates; a degree of absence spurs our interest. We are marked by the continual desire to possess what we do not have—the object projected by our fantasies. Learn to create some mystery around you, to use strategic absence to make people desire your return, to want to possess you. Dangle in front of others what they are missing most in life, what they are forbidden to have, and they will go crazy with desire. The grass is always greener on the other side of the fence. Overcome this weakness in yourself by embracing your circumstances, your fate.

The more distant and unattainable this new object, the greater is our desire to have it. We can call this the grass-is-always-greener syndrome, the psychological equivalent of an optical illusion—if we get too close to the grass, to that new object, we see that is not really so green after all.

Closer to home, we can see this syndrome at work in our daily lives. We continually look at other people who seem to have it better than us—their parents were more loving, their careers more exciting, their lives easier. We may be in a perfectly satisfying relationship, but our minds continually wander toward a new person, someone who doesn’t have the very real flaws of our partner, or so we think.

And often when we act on these desires, we realize this in our disappointment, but it doesn’t change our behavior. The next object glittering in the distance, the next exotic cult or get-rich-quick scheme will inevitably seduce us.

What this means is that whenever we see or imagine something, our minds cannot help but see or imagine the opposite. If we are forbidden by our culture to think a particular thought or entertain a particular desire, that taboo instantly brings to mind the very thing we are forbidden.

We are inclined therefore toward a continual negative bias, which often consciously is expressed through complaining and griping. Finally, what is real and what is imagined are both experienced similarly in the brain.

but they have no sense of how to spark our imagination about the future. In all of these cases subtlety is sacrificed, and all of this has an overall hardening effect on our imaginations, which secretly crave something else.

over the head, attacking our senses. Politicians are masters at stirring up and exploiting our discontent with present circumstances,

More and more people have come to believe that others should simply desire them for who they are. This means revealing as much as they can about themselves, exposing all of their likes and dislikes, and making themselves as familiar as possible. They leave no room for imagination or fantasy, and when the man or woman they want loses interest in them, they go online to rant at the superficiality of men or the fecklessness of women.

Understand: People may point to all of this as evidence that we humans are becoming more honest and truthful, but human nature does not change within a few generations. People have become more obvious and forthright not out of some deep moral calling but out of increasing self-absorption and overall laziness. It requires no effort to simply be oneself or to blast one’s message. And the lack of effort simply results in a lack of effect on other people’s psychology.

With so few people out there who understand the art of desirability, it affords you endless opportunities to shine and exploit people’s repressed fantasies.

Strategies for Stimulating Desire

The key to making this law work for you is to objectify yourself and what you produce.

To them, you are just a person among others, and as a person you inspire either curiosity and excitement or indifference, and, even hostility. They project onto you their own fantasies and preconceptions. Once made public, your work is also an object completely divorced from your own hopes and dreams, and it inspires emotions that are weak or strong. To the degree that you can see yourself and what you produce as objects that people perceive in their own manner, you have the power to alter their perceptions and create objects of desire. The following are the three main strategies for creating such objects. Know how and when to withdraw.

Your presence must have a touch of coldness to it, as if you feel like you could do without others.

This touch of coldness is the first form of withdrawal that you must practice. Add to this a bit of blankness and ambiguity as to who you are. Your opinions, values, and tastes are never too obvious to people. This gives them room to read into you what they want.

Once you sense that you have engaged people’s imagination, that you have your hooks in them, then you must use physical absence and withdrawal. You are not so available. A day or week can go by without your presence. You create a feeling of emptiness inside them, a touch of pain.

Create rivalries of desire. Human desire is never an individual phenomenon. We are social creatures and what we want almost always reflects what other people want. This stems from our earliest years.

You can speed up this process by feeding rumors or stories about the object through various media. People will begin to talk and the word of mouth will spread the effect. Even negative comments or controversy will do the trick, sometimes even better than praise.

Use induction.

Secretly most of us feel bothered or crushed by all of these constraints on our physical and mental movement. We yearn for what is transgressive and beyond the limits that are set for us. We can easily be pulled toward that repressed no or yes. You want to associate your object with something ever so slightly illicit, unconventional, or politically advanced.

One illicit desire that almost all people share is voyeurism. To peek inside the private lives of others violates strict social taboos on privacy, and yet everyone feels the pull to see what is going on behind people’s doors.

You can incorporate this into your work by giving the impression you are revealing secrets that should really not be shared. Some will be outraged but everyone will be curious.

In any event, what you offer should be new, unfamiliar, and exotic, or at least presented as such. The contrast to what is out there, so numbingly conventional, will create a covetous pull.

Keep withdrawing, surprising, and stimulating the chase. As long as you do, you have the power.

With relationships, we can spend our life searching for the perfect man or woman and end up largely alone. There is nobody perfect. Instead, it is better to come to terms with the flaws of the other person and accept them or even find some charm in their weaknesses. Calming down our covetous desires, we can then learn the arts of compromise and how to make a relationship work, which never come easily or naturally. Instead of constantly chasing after the latest trends and modeling our desires on what others find exciting, we should spend our time getting to know our own tastes and desires better, so that we can distinguish what is something we truly need or want from that which has been manufactured by advertisers or viral effects.

Life is short and we have only so much energy. Led by our covetous desires, we can waste so much time in futile searches and changes. In general, do not constantly wait and hope for something better, but rather make the most of what you have.

You dream of traveling to exotic places, but if you go there, you merely drag with you your own discontented frame of mind. You search for entertainment that will bring you new fantasies to feed upon. You read books filled with ideas that have no relation to your daily life, that are full of empty speculations about things that only half exist. And none of this turmoil and ceaseless desire for what is most distant ever leads to anything fulfilling—it only stirs up more chimeras to pursue. In the end you cannot escape from yourself.

On the other hand, reality beckons you. To absorb your mind in what is nearest, instead of most distant, brings a much different feeling. With the people in your circle, you can always connect on a deeper level. There is much you will never know about the people you deal with, and this can be a source of endless fascination.

The place where you live has a deep history that you can immerse yourself in. Knowing your environment better will present many opportunities for power.

Elevate Your Perspective The Law of Shortsightedness

It is in the animal part of your nature to be most impressed by what you can see and hear in the present—the latest news reports and trends, the opinions and actions of the people around you, whatever seems the most dramatic. This is what makes you fall for alluring schemes that promise quick results and easy money. This is also what makes you overreact to present circumstances—becoming overly exhilarated or panicky as events turn one direction or the other. Learn to measure people by the narrowness or breadth of their vision; avoid entangling yourself with those who cannot see the consequences of their actions, who are in a continual reactive mode. They will infect you with this energy. Your eyes must be on the larger trends that govern events, on that which is not immediately visible. Never lose sight of your long-term goals. With an elevated perspective, you will have the patience and clarity to reach almost any objective.

The answer is simple: Blunt’s mental time frame had shrunk to the point where he lost the ability to look months down the road and consider consequences.

Salesmen and demagogues play on this weakness in human nature to con us with the prospect of easy gains and instant gratification. Our only antidote is to train ourselves to continually detach from the immediate rush of events and elevate our perspective. Instead of merely reacting, we step back and look at the wider context.

The higher we go, the more we realize that what we thought further below was not quite accurate, was based on a slightly distorted perspective. At the top of the mountain we have a clear panoramic view of the scene and perfect clarity as to the lay of the land.

In other words, this process involves distance from the present, a deeper look at the source of problems, a wider perspective on the overall context of the situation, and a look further into the future—including the consequences of our actions and our own long-term priorities.

If possible, avoid deep contact with those whose time frame is narrow, who are in continual react mode, and strive to associate with those with an expanded awareness of time.

Most of us imagine that we engage in some form of long-term thinking; after all, we have goals and plans. But really we are fooling ourselves. We can see this most clearly when we talk to other people about their plans and strategies for the near and more distant future: we are often struck by their vagueness and the lack of deep thinking people generally give to such plans.

  1. Unintended consequences.

  2. Tactical hell. You find yourself embroiled in several struggles or battles. You seem to get nowhere but you feel like you have invested so much time and energy already that it would be a tremendous waste to give up.

Create a ladder of values and priorities in your life, reminding yourself of what really matters to you. If you determine that a particular battle is in fact important, with a greater sense of detachment you can now plot a more strategic response. More often than not you will realize that certain battles are not worth it in the end. They are a waste of valuable energy and time, which should be high on your scale of values.

In fact, we feel the need for more information more quickly. Such impatience tends to spill over into other aspects of life—driving, reading a book, following a film. Our attention span decreases, as well as our tolerance for any obstacles in our path.

Furthermore, people tend to react and overreact to any negative or positive change in the present, and it becomes doubly hard to resist getting caught up in their panic or exuberance.

  1. Lost in trivia. You feel overwhelmed by the complexity of your work. You feel the need to be on top of all the details and global trends so you can control things better, but you are drowning in information. It is hard to see the proverbial forest for the trees. This is a sure sign that you have lost a sense of your priorities—which facts are more important, what problems or details require more attention.

Assimilating too much information leads to mental fatigue, confusion, and feelings of helplessness. Everything begins to seem equally important—the placement of toilets and a possible war with the Turks.

Your task as a student of human nature, and someone aspiring to reach the greater potential of the human animal, is to widen your relationship to time as much as possible, and slow it down. This means you do not see the passage of time as an enemy but rather as a great ally.

Aging does not frighten you. Death is equally your friend (see chapter 18). It motivates you to make the most of each moment; it gives you a sense of urgency. Time is your great teacher and master.

Knowing that time will reveal the weaknesses of your plans, you become more careful and deliberative with them.

In relation to the future, you think deeply about your long-term goals. They are not vague dreams but concrete objectives, and you have mapped out a path to reach them. In relation to the past, you feel a deep sense of connection to your childhood. Yes, you are constantly changing, but these changes are on the surface and create the illusion of real change. In fact, your character was set in your earliest years (see chapter 4), along with your inclinations toward certain activities, your likes and dislikes.

Feeling organically connected to who you were in the past gives you a strong sense of identity. You know what you like and dislike, you know who you are. This will help you maintain your self-love, which is so critical in resisting the descent into deep narcissism and in helping you to develop empathy (see chapter 2).

Like everyone, you enjoy the present and its passing pleasures. You are not a monk. You connect to the trends of the moment and to the current flow of life. But you derive even greater pleasure from reaching your long-term goals and overcoming adversity. This expanded relationship to time will have a definite effect on you. It will make you calmer, more realistic, more in tune with the things that matter. It will also make you a superior strategist in life, able to resist people’s inevitable overreactions to what is happening in the present and to see further into the future, a potential power that we humans have only begun to tap into. The years teach much which the days never know. —Ralph Waldo Emerson

Soften People’s Resistance by Confirming Their Self-opinion The Law of Defensiveness

That is why to get people to move from their defensive positions you must always make it seem like what they are doing is of their own free will. Creating a feeling of mutual warmth helps soften people’s resistance and makes them want to help.

Never attack people for their beliefs or make them feel insecure about their intelligence or goodness—that will only strengthen their defensiveness and make your task impossible. Make them feel that by doing what you want they are being noble and altruistic—the ultimate lure. Learn to tame your own stubborn nature and free your mind from its defensive and closed positions, unleashing your creative powers.

Stop thinking of himself; instead, focus completely on his fellow senators as they talked and talked.

We ask for favors, believing that being honest is the best policy. What we do not realize is that we are putting all of the attention on ourselves. In a world where people are increasingly self-absorbed, this only has the effect of making others turn more inward in return and think more of their own interests rather than ours. As the story of Johnson demonstrates, the royal road to influence and power is to go the opposite direction: Put the focus on others. Let them do the talking. Let them be the stars of the show. Their opinions and values are worth emulating. The causes they support are the noblest. Such attention is so rare in this world, and people are so hungry for it, that giving them such validation will lower their defenses and open their minds to whatever ideas you want to insinuate.

The most telling example, however, occurs when we fall in love and the feeling is reciprocated. The other person appreciates and reflects back to us our most positive qualities. We feel worthy of being loved. Under such a spell, we let go of our ego and our habitual stubbornness; we give the other person unusual sway over our willpower. What these moments have in common is that we feel inwardly secure—not judged but accepted by friends, the group, or the loved one. We see a reflection of ourselves in others. We can relax. At our core we feel validated. Not needing to turn inward and defensive, we can direct our minds outward, beyond our ego—to a cause, a new idea, or the happiness of the other.

Understand: Creating this feeling of validation is the golden key that will unlock people’s defenses. And we cannot survive and thrive in this highly competitive world without possessing such a power.

ideas that clash with our self-opinion. Let us say we see ourselves as particularly tough and self-reliant. We will then gravitate toward ideas and philosophies that are realistic, hard-core, and unforgiving of others’ weaknesses.

When you try to convince people of something, one of three things will happen. First, you might inadvertently challenge a particular aspect of their self-opinion. In a discussion that might turn into an argument, you make them feel stupid or brainwashed or less than good. Even if you are subtle in your arguments, the implication is that you know better. If this happens, you make people even more defensive and resistant. Walls go up that will never come down. Second, you can leave their self-opinion in a neutral position—neither challenged nor confirmed. This often happens if you try to be reasonable and calm in your approach, avoiding any emotional extremes. In this scenario people remain resistant and dubious, but you have at least not tightened them up, and you have some room to maneuver them with your rational arguments. Third, you can actively confirm their self-opinion. In this case you are fulfilling one of people’s greatest emotional needs. We can imagine that we are independent, intelligent, decent, and self-reliant, but only other people can truly confirm this for us. And in a harsh and competitive world in which we are all prone to continual self-doubt, we almost never get this validation that we crave. When you give it to people, you will have the magical effect that occurred when you yourself were drunk, or at a rally, or in love.

Your task is simple: instill in people a feeling of inner security. Mirror their values; show that you like and respect them. Make them feel you appreciate their wisdom and experience. Generate an atmosphere of mutual warmth. Get them to laugh along with you, instilling a feeling of rapport. All of this works best if the feelings are not completely faked.

your targets have a low self-opinion, the same rule applies. If you insist that they can easily better their lives by following your advice, this will clash with their belief that the world is against them and that they really do not deserve such good things. They will discount your ideas and resist you. Instead you must work from within their self-opinion, empathizing with the injustices in their life and the difficulties they have faced. Now, with them feeling validated and mirrored, you have some latitude to make gentle corrections and even apply some reverse psychology (see the section below).

The honestymongers are no different, but because they need to believe in their angelic qualities, they cannot square this self-opinion with the need to have influence. And so they often become passive-aggressive, pouting and making others feel guilty as a means of getting what they want. Never take people who say such things at face value.

Five Strategies for Becoming a Master Persuader

  1. Transform yourself into a deep listener. In the normal flow of a conversation, our attention is divided. We hear parts of what other people are saying, in order to follow and keep the conversation going. At the same time, we’re planning what we’ll say next, some exciting story of our own.

But each person you encounter represents an undiscovered country full of surprises. Imagine for a moment that you could step inside people’s minds and what an amazing journey that could be. People who seem quiet and dull often have the strangest inner lives for you to explore. Even with boors and fools, you can educate yourself as to the origins and nature of their flaws.

You have let them be the star of the show. You have drawn out of them the wittier, more fun-loving side of their personality. They will love you for this and will look forward to the next encounter.

  1. Infect people with the proper mood.

One of the best attitudes to adapt for this purpose is one of complete indulgence. You do not judge other people; you accept them as they are.

Many studies on nonverbal cues have demonstrated the incredible power that a simple touch of people’s hands or arms can have in any interaction, making them think positive things about you without their ever being aware of the source of their good opinion. Such gentle taps establish a feeling of visceral rapport, as long as you do not maintain eye contact, which will give it too much of a sexual connotation.

Some have claimed to get great results by simply thinking the other person is handsome or good-looking.

  1. Confirm their self-opinion.

Autonomy. No attempt at influence can ever work if people feel in any way that they are being coerced or manipulated. They must choose to do whatever it is you want them to do, or they must at least experience it as their choice.

Finally, when giving people gifts or rewards as a possible means of winning them over to your side, it is always best to give smaller gifts or rewards than larger ones. Large gifts make it too apparent that you are trying to buy their loyalty, which will offend people’s sense of independence.

Intelligence. When you disagree with another person and impose your contrary opinion, you are implying that you know better, that you have thought things through more rationally.

(Winning arguments is rarely worth the effort.)

“If you wish to win a man’s heart, allow him to confute you.” You do this by beginning to disagree with a target about a subject, even with some vehemence, and then slowly come to seeing their point of view, thereby confirming not only their intelligence but also their own powers of influence. They feel ever so slightly superior to you, which is precisely what you want.

You can create a similar effect by asking people for advice. The implication is that you respect their wisdom and experience.

Goodness. In our daily thoughts, we constantly comfort ourselves as to the moral nature of our actions.

You must never inadvertently cast doubts on this saintly self-opinion. To make positive use of this trait in people, frame what you are asking them to do as part of a larger cause that they can participate in.

It is better, for instance, to call someone a team member than an employee.

To put yourself in the inferior, one-down position, you can commit some relatively harmless faux pas, even offend people in a more pronounced way, and then ask for their forgiveness. By asking for this, you imply their moral superiority, a position people love to occupy. Now they are vulnerable to suggestion.

We like to feel independent. Instead, remind them of the good things they have done for you in the past. This will help confirm their self-opinion: “Yes, I am generous.”

  1. Allay their insecurities. Everyone has particular insecurities—about their looks, their creative powers, their masculinity, their power status, their uniqueness, their popularity, et cetera. Your task is to get a bead on these insecurities through the various conversations you draw them into.

It is always better to praise people for their effort, not their talent. When you extol people for their talent, there is a slight deprecation implied, as if they were simply lucky for being born with natural skill. Instead, everyone likes to feel that they earned their good fortune through hard work, and that is where you must aim your praise.

With those who are your superiors, it is best to simply agree with their opinions and validate their wisdom. Flattering your boss is too transparent.

If possible, get third parties to pass along your compliments, as if they had simply overheard them. Never be too lavish in your praise or use absolutes. A clever way to cover your tracks is to mix in some small criticisms of the person or their work, nothing that will trigger insecurities but enough to give your praise a more realistic hue: “I loved your screenplay, although I feel act two might need a little work.” Do not say, “Your latest book is so much better than the last one.”

  1. Use people’s resistance and stubbornness. Some people are particularly resistant to any form of influence. They are most often people with deeper levels of insecurity and low self-opinion.

The best thing to do is to play a game of mental judo with them. In judo you do not counter people’s moves with a thrust of your own but rather encourage their aggressive energy (resistance) in order to make them fall on their own. Here are some ways to put this into practice in everyday life.

Use their emotions:

Use their language: The therapist Milton Erickson (see chapter 3) described the following case that he had treated:

When you use people’s words back at them, it has a hypnotic effect.

Use their rigidity: A

They must have everything on their terms and feel in control. You play into their hands if you try with all your advice to encourage change—it gives them something to react against and justifies their rigidity.

Keep in mind the following: people often won’t do what others ask them to do, because they simply want to assert their will. If you heartily agree with their rebellion and tell them to keep on doing what they’re doing, it now means that if they do so they are following your advice, which is distasteful to them. They may very well rebel again and assert their will in the opposite direction, which is what you wanted all along—the essence of reverse psychology.

The Flexible Mind—Self-strategies

One night, to totally disconcert his literal-minded monks, he showed up to a talk completely drunk. He never apologized or repeated it, but the lesson was simple: such rules are merely guidelines, and to demonstrate our freedom we must violate them from time to time.

8 Change Your Circumstances by Changing Your Attitude The Law of Self-sabotage

Each of us has a particular way of looking at the world, of interpreting events and the actions of people around us. This is our attitude, and it determines much of what happens to us in life. If our attitude is essentially fearful, we see the negative in every circumstance. We stop ourselves from taking chances. We blame others for mistakes and fail to learn from them. If we feel hostile or suspicious, we make others feel such emotions in our presence. We sabotage our career and relationships by unconsciously creating the circumstances we fear the most. The human attitude, however, is malleable. By making our attitude more positive, open, and tolerant of other people, we can spark a different dynamic—we can learn from adversity, create opportunities out of nothing, and draw people to us. We must explore the limits of our willpower and how far it can take us.

He had no money or resources, and yet somehow he had to survive. So he hired himself out as a tutor to as many families as possible. When they went on vacation he would often go hungry for days. His one jacket was threadbare; he had no galoshes for the heavy rains.

He witnessed the most gruesome torture sessions of prisoners and followed convicts as they worked in the local mines, chained to wheelbarrows. Prisoners who completed their sentences would often have to stay on the island in labor camps, and so Sakhalin was full of wives waiting to join them in these camps. These women and their daughters would resort to prostitution to stay alive. Everything was designed to degrade people’s spirits and drain them of every ounce of dignity. It reminded him of his family dynamic, on a much larger scale.

The book he wrote, Sakhalin Island, caught the attention of the public and led to substantial reforms of conditions on the island.

They came to visit him in large numbers, and although he was clearly ailing, he radiated a calmness that astonished almost everyone. Where did it come from? Was he born this way? He seemed to absorb himself completely in their stories and problems. No one ever heard him talk about his illness.

he finally felt completely liberated from resentments and anger. The negative emotions from the past had finally fallen away from him. His mind could now be completely open. The sensation was so exhilarating that he had to share it with his siblings and free them as well.

This freedom essentially comes from adopting a generous spirit—toward others and toward ourselves. By accepting people, by understanding and if possible even loving them for their human nature, we can liberate our minds from obsessive and petty emotions. We can stop reacting to everything people do and say. We can have some distance and stop ourselves from taking everything personally. Mental space is freed up for higher pursuits. When we feel generous toward others, they feel drawn to us and want to match our spirit.

We can stop reproducing the negative emotions around us. Once we feel the exhilarating power from this new attitude, we will want to take it as far as possible.

What we perceive is our personal version of reality, one that is of our own creation. To realize this is a critical step in our understanding of human nature.

Carl Jung defined this in the following way: “Attitude is a readiness of the psyche to act or react in a certain way… . To have an attitude means to be ready for something definite, even though this something is unconscious; for having an attitude is synonymous with an a priori orientation to a definite thing.”

Our attitude has a self-fulfilling dynamic.

You will see definite signs of your attitude in how you face adversity or resistance. Are you quick to forget or gloss over any mistakes on your part? Do you instinctively blame others for any bad things that happen to you? Do you dread any kind of change? Do you tend to keep to routines and to avoid anything unexpected or unusual? Do you get your back up when someone challenges your ideas and assumptions?

Feeling excited and open to adventure, you can tap into energy reserves you did not know that you had. The mind and the body are one, and your thoughts affect your physical responses. People can recover much more quickly from illness through sheer desire and willpower.

Do not be afraid to exaggerate the role of willpower. It is an exaggeration with a purpose. It leads to a positive self-fulfilling dynamic, and that is all you care about. See this shaping of your attitude as your most important creation in life, and never leave it to chance.

By pushing people away, they make it doubly hard to have any success in life, and in their isolation their attitude gets worse. They are caught in a vicious cycle.

The Anxious Attitude. These types anticipate all kinds of obstacles and difficulties in any situation they face. With people, they often expect some sort of criticism or even betrayal.

What they really fear is losing control of the situation. Their solution is to limit what can possibly happen, to narrow the world they deal with.

The Avoidant Attitude. People with this attitude see the world through the lens of their insecurities, generally related to doubts about their competence and intelligence. Perhaps as children they were made to feel guilty and uncomfortable with any efforts to excel and stand out from siblings; or they were made to feel bad about any kind of mistake or possible misbehavior.

They are secretly drawn to what is gloomy in the world, to the seamy side of life. If they can manufacture some of the depression they feel in this way, it at least is under their control.

These types often have a secret need to wound others, encouraging behavior such as betrayal or criticism that will feed their depression. They will also sabotage themselves if they experience any kind of success, feeling deep down that they don’t deserve it.

Most of us have depressive tendencies and moments. The best way to handle them is to be aware of their necessity—they are our body’s and mind’s way of compelling us to slow down, to lower our energies and withdraw. Depressive cycles can serve positive purposes. The solution is to realize their usefulness and temporary quality. The depression you feel today will not be with you in a week, and you can ride it out.

The best way to handle recurrent depression is to channel your energies into work, especially the arts. You are used to withdrawing and being alone; use such time to tap into your unconscious. Externalize your unusual sensitivity and your dark feelings into the work itself. Never try to lift up depressive people by preaching to them about the wonderfulness of life. Instead, it is best to go along with their gloomy opinion of the world while subtly drawing them into positive experiences that can elevate their moods and energy without any direct appeal.

People are generally indifferent to your fate, not as antagonistic as you imagine. Very few of their actions are really directed at you. Stop seeing everything in personal terms. Respect is something that must be earned through your achievements, not something given to you simply for being human. You must break out of the resentful cycle by becoming more generous toward people and human nature.

The Expansive (Positive) Attitude

Improve the overall attitude and everything else will elevate as well—creative powers, the ability to handle stress, confidence levels, relationships with people. It was an idea first promulgated in the 1890s by the great American psychologist William James, but it remains a revolution waiting to happen.

How to view the world: See yourself as an explorer. With the gift of consciousness, you stand before a vast and unknown universe that we humans have just begun to investigate. Most

When Chekhov had the epiphany about the ultimate freedom he could create for himself, he had what the American psychologist Abraham Maslow called a “peak experience.” These are moments in which you are lifted out of the daily grind and you sense that there is something larger and more sublime in life that you have been missing. In the case of Chekhov it was sparked by a crisis, by loneliness, and it led to the sensation of complete acceptance of people and the world around him.

In general, this way of looking at yourself runs counter to the cool, ironic attitude that many people like to assume in the postmodern world—never too ambitious, never too positive about things or life, always affecting a nonchalant and very false humility. Such types see the positive, expansive attitude as Pollyannaish and simpleminded. But really their cool attitude is a clever mask for their great fears—of embarrassing themselves, of failing, of showing too much emotion.

How to view other people: First you must try to get rid of the natural tendency to take what people do and say as something personally directed at you, particularly if what they say or do is unpleasant. Even when they criticize you or act against your interests, more often than not it stems from some deep earlier pain they are reliving; you become the convenient target of frustrations and resentments that have been accumulating over the years.

See people as facts of nature. They come in all varieties, like flowers or rocks.

Life is inherently complex and unpredictable, its powers far beyond anything we can ever completely comprehend or control. This life force is reflected in nature and human society by the remarkable diversity we find in both realms. On the one side we find people whose goal in life is to inhibit and control this life force. This leads them to self-destructive strategies. They have to limit their thoughts and remain true to ideas that have lost their relevance. They have to limit what they experience. Everything is about them and their petty needs and personal problems. They often become obsessed with a particular goal that dominates all of their thoughts—such as making money or getting attention. All of this renders them dead inside as they close themselves off to the richness of life and the variety of human experience. In this way they veer toward the soulless, an internal lack of depth and flexibility. Your goal must be to always move in the opposite direction. You rediscover the curiosity you once had as a child. Everything and everyone is a source of fascination to you. You keep learning, continually expanding what you know and what you experience. With people you feel generous and tolerant, even with your enemies and with those trapped in the soulless condition. You do not enslave yourself to bitterness or rancor. Instead of blaming others or circumstances, you see the role that your own attitude and actions played in any failure. You adapt to circumstances instead of complaining about them. You accept and embrace uncertainty and the unexpected as valuable qualities of life. In this way, your soul expands to the contours of life itself and fills itself with this life force.

9 Confront Your Dark Side The Law of Repression

People are rarely who they seem to be. Lurking beneath their polite, affable exterior is inevitably a dark, shadow side consisting of the insecurities and the aggressive, selfish impulses they repress and carefully conceal from public view. This dark side leaks out in behavior that will baffle and harm you. Learn to recognize the signs of the Shadow before they become toxic. See people’s overt traits—toughness, saintliness, et cetera—as covering up the opposite quality. You must become aware of your own dark side. In being conscious of it you can control and channel the creative energies that lurk in your unconscious. By integrating the dark side into your personality, you will be a more complete human and will radiate an authenticity that will draw people to you.

Your task as a student of human nature is to recognize and examine the dark side of your character. Once subjected to conscious scrutiny, it loses its destructive power.

This longing to commit a madness stays with us throughout our lives. Who has not, when standing with someone by an abyss or high up on a tower, had a sudden impulse to push the other over? And how is it that we hurt those we love although we know that remorse will follow? Our whole being is nothing but a fight against the dark forces within ourselves. To live is to war with trolls in heart and soul. To write is to sit in judgment on oneself. —Henrik Ibsen

The Shadow consists of all the qualities people try to deny about themselves and repress. This repression is so deep and effective that people are generally unaware of their Shadow; it operates unconsciously.

If we experience success in our lives, we become addicted to positive attention, and in the inevitable down moments when the drug of such attention wears off, the Shadow will be disturbed and activated.

Vehement denial: According to Freud, the only way that something unpleasant or uncomfortable in our unconscious can reach the conscious mind is through active denial. We express the very opposite of what is buried within.

“Accidental” behavior: People might talk of quitting some addiction, or not working so damned hard, or staying away from a self-destructive relationship. They then fall into the behavior they spoke of trying to avoid, blaming it on an uncontrollable illness or dependency. This salves their conscience for indulging their dark side; they simply can’t help it. Ignore the justifications and see the Shadow operating and releasing. Also remember that when people are drunk and behave differently, often it is not the alcohol that is speaking but the Shadow.

By overidealizing a cause, person, or object, people can give free rein to the Shadow. That is their unconscious motivation. The bullying, the manipulations, the greed that comes out for the sake of the cause or product should be taken at face value, the overly strong conviction providing simple cover for repressed emotions to play themselves out.

Projection: This is by far the most common way of dealing with our Shadow, because it offers almost daily release. We cannot admit to ourselves certain desires—for sex, for money, for power, for superiority in some area—and so instead we project those desires onto others. Sometimes we simply imagine and completely project these qualities out of nothing, in order to judge and condemn people. Other times we find people who express such taboo desires in some form, and we exaggerate them in order to justify our dislike or hatred.

Remember: behind any vehement hatred is often a secret and very unpalatable envy of the hated person or people. It is only through such hate that it can be released from the unconscious in some form.

We are supposed to live up to ideals of selflessness, which are impossible for us because we are not angels. All of this drives the dark side of our personalities even further underground. We can read signs of this in how deeply and secretly we are all drawn to the dark side in our culture. We thrill at watching shows in which various Machiavellian characters manipulate, deceive, and dominate. We lap up stories in the news of those who have been caught acting out in some way and enjoy the ensuing shaming. Serial killers and diabolical cult leaders enthrall us. With

Stevenson’s idea is that the more civilized and moral we outwardly become, the more potentially dangerous is the Shadow, which we so fiercely deny. As the character Dr. Jekyll describes it, “My devil had long been caged, he came out roaring.”

Instead the answer is to see our Shadow in action and become more self-aware. It is hard to project onto others our own secret impulses or to overidealize some cause, once we are made aware of the mechanism operating within us. Through such self-knowledge we can find a way to integrate the dark side into our consciousness productively and creatively.

Deciphering the Shadow: Contradictory Behavior

Their real self will rebel in the form of moods, obsessions, secret vices, and behavior that is quite contrary to their image and is often self-destructive.

The Tough Guy: He projects a rough masculinity that is intended to intimidate. He has a swagger and an air that signals he is not to be messed with. He tends to boast about past exploits—the women he has conquered, the brawls, the times he’s outnegotiated opponents.

Such men have learned to conceal an underlying softness, an emotional vulnerability from deep within that terrifies them. On occasion you will see this sensitive side—they may cry, or have a tantrum, or suddenly show compassion.

The Saint: These people are paragons of goodness and purity. They support the best and most progressive causes. They can be very spiritual if that is the circle they travel in; or they are above the corruption and compromises of politics; or they have endless compassion for every type of victim. This saintly exterior developed early on as a way to disguise their strong hunger for power and attention or their strong sensual appetites.

And once they are in power, the Shadow will have space to operate. They will become intolerant, railing at the impure, punishing them if necessary.

The Passive-Aggressive Charmer: These types are amazingly nice and accommodating when you first meet them, so much so that you tend to let them into your life rather quickly.

The truth is that these types realize early on in life that they have aggressive, envious tendencies that are hard to control. They want power. They intuit that such inclinations will make life hard for them. Over many years they cultivate the opposite façade—their niceness has an almost aggressive edge. Through this stratagem they are able to gain social power.

Such extreme niceness is never natural.

Always operate by the rule that the greater the stridency in what they say, the deeper the underlying insecurities and doubts. Do not become a follower.

The Rigid Rationalist:

Always being rational can be tiresome. But for some people, this makes them terribly uncomfortable. They experience this primitive thinking as softness, as mysticism, as contrary to science and technology. Everything must be clear and analytical in the extreme. They become devout atheists, not realizing that the concept of God cannot be proven or disproven. It is a belief either way.

they will make some bad career choice, or fall for some ridiculous financial scheme, or indulge in some conspiracy theory. They are also prone to strange shifts in mood and emotional outbursts as the Shadow stirs.

The Snob: These types have a tremendous need to be different from others, to assert some form of superiority over the mass of mankind.

The Extreme Entrepreneur: At first glance these types seem to possess very positive qualities, especially for work. They maintain very high standards and pay exceptional attention to detail. They are willing to do much of the work themselves.

This first appears in their inability to listen to others. They cannot take advice. They need no one. In fact, they mistrust others who do not have their same high standards. With success they are forced to take on more and more responsibility. If they were truly self-reliant, they would know the importance of delegating on a lower level to maintain control on the higher level, but something else is stirring within—the Shadow. Soon the situation becomes chaotic. Others must come in and take over the business. Their health and finances are ruined and they become completely dependent on doctors or outside financiers. They go from complete control to total dependence on others.

Often their outward show of self-reliance disguises a hidden desire to have others take care of them, to regress to the dependency of childhood. They can never admit this to themselves or show any signs of such weakness, but unconsciously they are drawn to creating enough chaos that they break down and are forced into some form of dependency. There are signs beforehand: recurring health issues, the sudden microneeds to be pampered by people in their daily lives. But the big sign comes as they lose control and fail to take steps to halt this. It is best to not get too entangled with such types later on in their careers, as they have a tendency to bring about much collateral damage.

The Integrated Human

especially comfortable with themselves. They display certain traits that help give this impression: they are able to laugh at themselves; they can admit to certain shortcomings in their character, as well as to mistakes they have made; they have a playful, sometimes impish edge to them, as if they have retained more of the child within; they can play their role in life with a little bit of distance (see the last section of chapter 3). At times they can be charmingly spontaneous.

The reason for this is simple: we all secretly mourn for the child part of our character we have lost—the wildness, the spontaneity, the intensity of experience, the open mind. Our overall energy is diminished by the loss.

And these types indicate for us the path to follow, which largely centers on self-awareness. Conscious of our Shadow, we can control, channel, and integrate it. Aware of what we have lost, we can reconnect to that part of ourselves that has sunk into the Shadow.

See the Shadow. This is the most difficult step in the process. The Shadow is something we deny and repress. It is so much easier to dig up and moralize about the dark qualities of others. It is almost unnatural for us to look inward at this side of ourselves. But remember that you are only half a human if you keep this buried. Be intrepid in this process.

Look at traits in childhood that were drummed out of you by your parents and peers—certain weaknesses or vulnerabilities or forms of behavior, traits you were made to feel ashamed of. Perhaps your parents did not like your introspective tendencies or your interest in certain subjects that were not of their taste.

Look at emotions you were once prone to, things that sparked a sense of awe or excitement that has gone missing. You have become more like others as you have gotten older, and you must rediscover the lost authentic parts of yourself.

The Shadow is talking to you in various ways. Don’t look for symbols or hidden meanings. Pay attention instead to the emotional tone and overall feelings that they inspire, holding on to them throughout the day. This could be unexpected bold behavior on your part, or intense anxiety spurred by certain situations, or sensations of being physically trapped or of soaring above it all, or exploring a place that is forbidden and beyond the boundaries. The anxieties could relate to insecurities you are not confronting; the soaring and exploring are hidden desires trying to rise to consciousness. Get in the habit of writing your dreams down and paying deep attention to their feeling tone.

Your goal here must be the opposite—not only complete acceptance of the Shadow but the desire to integrate it into your present personality.

He also incorporated it into a healthy sense of humor about himself, making frequent jokes about his ugliness, high-pitched voice, and brooding nature. By embracing and integrating such opposing qualities into his public persona, he gave the impression of tremendous authenticity. People could identify with him in a way never seen before with a political leader.

Explore the Shadow. Consider the Shadow as having depths that contain great creative energy. You want to explore these depths, which include more primitive forms of thinking and the darkest impulses that come out of our animal nature.

Understand: The conscious thinking we depend on is quite limited. We can hold on to only so much information in short- and long-term memory.

In a similar vein, you want to explore from within your own darkest impulses, even those that might seem criminal, and find a way to express them in your work or externalize them in some fashion, in a journal for instance. We all have aggressive and antisocial desires, even toward those we love.

Show the Shadow. Most of the time we secretly suffer from the endless social codes we have to adhere to. We have to seem so nice and agreeable, always going along with the group. We better not show too much confidence or ambition.

Being so nice becomes a habit, which easily turns into timidity, lack of confidence, and indecision. At the same time, our Shadow will show itself, but unconsciously, in explosive fits and starts, and often to our detriment.

And so it is with many creative, powerful people. Subtract their active Shadow, and they would be like everyone else.

Trust your native genius and the ideas you have come up with. Second, get in the habit in your daily life of asserting yourself more and compromising less. Do this under control and at opportune moments. Third, start caring less what people think of you. You will feel a tremendous sense of liberation. Fourth, realize that at times you must offend and even hurt people who block your path, who have ugly values, who unjustly criticize you. Use such moments of clear injustice to bring out your Shadow and show it proudly. Fifth, feel free to play the impudent, willful child who mocks the stupidity and hypocrisy of others.

Source text is the author's, verbatim. The headings, grouping, and emphasis are mine, added for readability. — Chris

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